Cookie Policy
Last updated:
This Cookie Policy explains what cookies are, which cookies ligamentselbow.world uses, and how you can manage them. This site is operated by Verdana Health Ltd and complies with UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function correctly, remember your preferences, and - where you have consented - allow us to understand how visitors use the site.
2. Categories of Cookies We Use
Strictly Necessary
These cookies are essential for the website to function and cannot be switched off. They include cookies that remember your cookie consent choice (stored in localStorage) and session security tokens. No personal data is sent to third parties via these cookies.
Analytics Cookies
With your consent, we use Google Analytics to measure how visitors interact with our site. These cookies collect aggregated, anonymised information about page views, session duration and navigation paths. They do not identify individuals.
Marketing Cookies
With your consent, Google Ads conversion tracking and remarketing cookies may be set. These help us understand whether our advertising is reaching the right audience. Under Consent Mode v2, these cookies are only activated after you click "Accept All" or explicitly enable marketing cookies in the settings panel.
3. Specific Cookies and Storage
| Name | Type | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Strictly Necessary (localStorage) | Stores your cookie preference | Until cleared |
| _ga | Analytics | Google Analytics - distinguishes users | 2 years |
| _gid | Analytics | Google Analytics - distinguishes users (short-term) | 24 hours |
| _gat | Analytics | Google Analytics - throttles request rate | 1 minute |
| _gcl_au | Marketing | Google Ads - conversion measurement | 90 days |
| _gcl_aw | Marketing | Google Ads - click attribution | 90 days |
4. Google Consent Mode v2
This site implements Google Consent Mode v2. By default, all ad_storage, ad_user_data, ad_personalization and analytics_storage signals are set to "denied" until you provide consent. This means Google's tags operate in a privacy-safe mode until your preference is recorded. If you accept all cookies, these signals are updated to "granted" and Google may use the data for measurement and personalisation.
5. Managing Your Cookie Preferences
You can change your cookie preferences at any time by clicking the "Cookie Settings" button in the consent banner (which reappears if your preference is cleared) or by clearing your browser's localStorage. You can also use your browser settings to block or delete cookies, though this may affect site functionality.
6. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology or legal requirements. The date at the top of this page will indicate the most recent revision.
7. Contact
Verdana Health Ltd · 74 Cavendish Road, London, SW12 0DG · Email: info@ligamentselbow.world